Business Strategy Planning

Identifying the right strategic plan, having an implementation plan and monitoring successful implementation is vital to forming the best organisational structure and functions. One size really doesn’t fit all, the more complex the business and products lines the more vital it is to have a bespoke structure which may even be a mix of different models based on the optimal design required. When it comes to setting strategy, corporate culture and directing employees and management down a new road it is imperative you get engagement and choose the right team to implement transformational change across the group and at each business unit.

Change management is a business strategy that can be used to assist your business transition to any type of change more rapidly and more effectively in Dubai or any of the Emirates. Employees, teams, and entire organisations can benefit from an organised change management training process where the changes are introduced, worked through and understood completely by every party involved in the change. Employee engagement and buy-in is pivotal to maintain momentum and you will need to identify key change agents to support the transformation plans step by step. When it comes to planning, strategizing and communicating sometimes an independent team can bring fresh ideas and challenge to the plans being formulated. Organisations can generally classified under four main headings:

  • Defenders – seek stability and usually have a very narrow range of products in a narrow segment of the potential market. Tries to block new entrants and has a centralised training function for ‘building’ human resources.
  • Prospectors – establish and develop new markets and try to enter before other competitors ‘acquire’ human resources. Training is limited to acquiring skills and acquire from the market.
  • Analysers – They wait until market conditions are viable and adopt a matrix with training functions on ‘allocating’ human resources and provide gap analysis of the skills needed and training programmes are internally delivered for employees and management.
  • Reactors – exhibit inconsistency in their strategies. Training and development is impacted based on the strategy employed. Miles, R. E. and Snow, C. C. (1984) ‘Designing Strategic Human Resources Systems’, Organizational Dynamics 13(1): 36-52

When complex and extreme changes are in the works for your business, a change manager and executive coach would be the perfect complement to support your transformation team. Dubai Computer Services can provide your company with the change management training that you need to accomplish a seamless transition to implement and embed strategic change. The Computer Services Dubai team are experienced practitioners who have successfully worked with large multi-national organisations to implement large scale change projects across different jurisdictions simultaneously.

We thrive on working on complex and challenging change management and strategic planning projects. The best thing about working of different projects is that no organisation is the same, and even similar or equally sized businesses in the same market sector will intrinsically differ. This is the beauty of working in this space, the diversity and nuances can be subtle or clearly apparent. The corporate culture and strategic direct will impact the direction the business needs to travel to consistency apply the mission and vision of the organisation and institutionalize the strategy. When it comes to formulating a business and strategic plan it is also worth spending some time considering enterprise risk management and how to mitigate risks to secure the success of the implementation of your strategy and business plan objectives. If you are not sure how to set your risk appetite and tolerances across each business unit or need advice on how to measure your risks according to set measurement then contact the experts.

Maybe you are starting to think of changing your strategic direction, or in the midst of a change initiative and need a safe pair of hands to rely on, the consulting team are just a call or email away. We would love to be a part of your transformation project team and even advise on your governance framework options to help with the organisational objectives of the business.


Tania Anis - I've had the pleasure to see Robert in action on several events. His sessions are nothing short of being engaging and informative .It is always humbling to see a man with such expertise, willingly divulge his knowledge so thoroughly. Always a pleasure attending your sessions Robert. Thank you for your contributions to our successful events.

Jareen Kaur, Conference Producer-Large Scale Events, Functional at Marcus Evans Group

Robert enhanced the quality of my 5th Annual Directors’ Duties: Corporate & Family Boards conference in Dubai this year with his passion and dedication as a Speaker. He played a key role in my conference success with his excellent facilitation of the panel discussion on ‘Safeguarding Your Directorship Accountability Vs Personal Liabilities’.   Read More..

Irfan Butt, Tax Director – PricewaterhouseCoopers LLP Great service on projects with full understanding of the complex subject matters without losing sight of the bigger picture and what the clients intended to achieve. No hesitation in recommending and appointing him again on projects with excellent and timely delivery of projects within the agreed timetable. Read More

Anke Plock-Girmann, Director at PwC ‘Jordan’, ACE

Robert was instrumental in forming the regional translators into a centralised virtual translation team and the use of software to capture know-how to improve efficiency and quality by creating a company brand of Arabic translation. During our work Robert advised on operational matters in the new department and served in a governance role.

Amanda Line, Partner at PwC

Robert has a deep knowledge of governance and compliance issues and is an expert in all company secretarial matters. He has great communications skills and made a significant contribution to our Corporate Governance and Board Readiness training initiatives.

Steven Barlow (Chief Officer Risk, Internal Audit, Governance)

Robert is a consummate corporate governance professional who provides highly effective company secretarial and advisory services to the Board. He drives discipline and rigor into processes which significantly strengthen the maturity of the Board’s activities and decision making.He successfully works with the Board members and the Group’s senior management to ensure strategic alignment and the implementation of best practice.

Sangeetha Kaur Nair (Senior Conference Producer at Marcus Evans)

I have worked closely with Robert on several events and it has always been a great pleasure. He was a remarkable chairperson at the recent 9th Annual Board Secretary Conference in Dubai, as he took charge and was excellent with engaging the delegates throughout the session. Robert’s knowledge on corporate governance is just excellent and he has a very positive attitude toward always willing to share and learn for future improvement… Thank you Robert for being a great leader and someone so easy to work with.

Farhana Majid, Director, Financial Services Transformation

Robert and I worked very closely on two high profile reviews for a sovereign wealth fund and a diversified investment company in the Middle East region.

He quickly built rapport with the client as the Legal subject matter expert on both the projects and engaged in thought provoking discussions around best in class corporate governance, compliance frameworks, legal department’s strategic remit as enablers for the business to move forward and policies and procedures review. Read More

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Business Strategy Planning
Identifying the right strategic plan, having an implementation plan and monitoring successful implementation is vital to